Revisited and reimagined for purpose-led event organisers and brands aiming to stand out and attract valuable sponsorships. Organising events is exhilarating. Ensuring the right people attend? That’s both the challenge …
Have you ever wondered why, in a world more digitally connected than ever, we’re still feeling so isolated? In an age dominated by technology, where working from home, video calls, …
The Peril of Elevation Leadership is often seen as a position of elevation, a place where we stand above, whether by the design of others or by our own making. …
In the world of business, live events are often perceived as a luxury reserved for the top 1% of companies. The glitzy product launches, grand conferences, and expansive trade shows …
Maximising Event Success: The Power of Partnerships, Collaborations, and Sponsorships People often ask, "How do I get bums on seats for my first event to at least break even?" It's …
Running an event agency is no easy feat. When I first started my agency, pre-COVID, with a team of 30 staff, I felt the constant pressure of juggling multiple roles. …
In today’s world, swamped with digital noise, where the genuine buzz of human connection often gets drowned out by the constant ping of messages and the endless scrolling on social …
In a world driven by data, the quest to quantify the qualitative aspects of human emotion—love, loyalty, and connection—remains a challenge that intrigues both marketers and romantics alike. While customer …
Being an event manager, organiser, planner can be a truly fulfilling and exhilarating career, offering a blend of science and artistry. Let's explore this dynamic profession and ask ourselves: Is …
It’s a piece of Cake – right? Ah, organising events... it looks so easy, doesn't it? Just pick a venue, book a speaker, order some food, and voila - you've …
The event and exhibition industry has become increasingly aware of the impact that their activities can have on the environment, and many initiatives now exist to reduce this impact. Event …
Organising events can be a lot of fun, but getting people to show up can be a challenge. That's where event promotion comes in. Whether you're planning a small party …